PARALLEL
A packaging design of a Chinese food monthly-subscribe box business concept to “group” various food from different brand together. REMARK The team : Erica Yip & Josh Teo
PARALLEL TO HEALTH It is a Online food brand that collect Asian supplement and sell them to Western market. For HK$ 350 per month, sign up and receive a delivery of curated, sample size Asian supplement and condiments to your doorstep every month. I designed the gift box and the inside packaging by using natural plant pattern and color to bring the healthy feeling.
Parallel is a monthly subscribing food box. This brand aims at promoting Chinese healthy snack to the Western so it will deliver different snack to subscribers as some samples to try. My task is to design packaging with united and well-being feeling. The main element is the flower pattern to give a strong image of healthy and refreshing. Different colors and patterns represent different kinds of snack.
Category Typeface Material Packaging Copperplate
Nexa Light Kraftpaper
Carton box
BUSINESS SYSTEM
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